A step-and-repeat.  Famous photographers & flashing lights.  A live DJ!  Free-flowing pink Moet...

Was I at a fashion show?  A movie premier, perhaps?  No, and no.  I was invited to Georgetown Cupcake's pre-opening soiree at their first NYC location (111 Mercer Street, between Spring & Prince Streets).  Now, if you're not familiar with the latest cupcakery to plant itself on Soho's sugary landscape, here are a handful of facts that make GC (Georgetown Cupcake) legit.  Because, after all, there's some heavy competition in the NYC cupcake game, and you have every right to be skeptical of the new guy:

• Opened in February 2008 as Washington DC's first cupcakery

• Started by two sisters, Katherine Kallinis and Sophie LaMontagne, who traded in their corporate careers for full-time baking gigs

• ...and have done SO WELL, in fact, that they now have a cookbook and their own TV show, DC Cupcakes! C'mon, you gotta love a sweet success story!

Between sips of pink bubbly, I made a point of trying at least one bite of every mini-cupcake that was offered.  My favorites?  Without a doubt, the "Lemon Blossom" (light lemon cupcake with *actual* nibs of lemon peel throughout, topped with a lemon cream cheese frosting and a candied lemon) and the "Cookies & Creme" (Madagascar-bourbon vanilla cupcake baked with Oreo crumbled and topped with an Oreo crumble-infused buttercream frosting).   

This was one of the most brilliantly-orchestrated preview parties that I have had the pleasure of being invited to and attending.  From the step-and-repeat, live DJ blasting today's hottest tunes, free-flowing pink champagne, and an endless array of cupcakes, GC certainly made a sassy, splashy and, most importantly, delicious debut on the NYC cupcakery scene.  Welcome to the Big Apple, ladies!

…

Until we eat again,

Lindsay, The Lunch Belle